Elizabeth Bradberry, known by friends and family as Betsy, has had a love for fashion her entire life. Growing up in the college town of Fayetteville, Arkansas, she soon found herself studying Marketing at the University. While attending college, she launched the label JerseRüt Gameday Chic, a line of clothing that brings style and a twist to college gameday. After a few years, and the success with JerseRüt and it's expansion, Betsy created a little necklace that became something much more. In December 2008, she launched a sister line, TAKEN, a collection of accessories best described as feminine, edgy, and chic. TAKEN has now become a "must-have" accessory for lovers of fabulous clothing.
TAKEN and JerseRüt
exclusively sold at
Lola
